Marketing Plans for Activity Managers (Short Version – No Assignment)

Course Type: Self-Paced
Course Code: sMP

Course Description: Marketing Plans for Activity Managers (Short Version – no assignments) Students will review the fundamental marketing principles associated with creating a marketing plan. Students will explore marketing principles, terminology, and the roles and responsibilities for marketing your program. Students will also take a broad look at what sections you need to include in a Family and MWR marketing plan. Students will gain a better understanding of marketing and how it applies to their “Family and MWR world.”

Course Details:

  • Target Audience: Family and MWR Activity Managers
  • Duration: 5.5 hours
  • IACET CEUs: .6


Pursuant to AR 27-60, Intellectual Property, dated 17 Jun 2015 and SFMWR SOP_ANSI/IACET CEUs (dated 20 Apr 2021) states that no faculty or instructor has proprietary interest in any products, instruments, devices, or materials related to this course.

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