Course Type: Self-Paced
Course Code: sMP
Course Description: Marketing Plans for Activity Managers (Short Version – no assignments) Students will review the fundamental marketing principles associated with creating a marketing plan. Students will explore marketing principles, terminology, and the roles and responsibilities for marketing your program. Students will also take a broad look at what sections you need to include in a Family and MWR marketing plan. Students will gain a better understanding of marketing and how it applies to their “Family and MWR world.”
- Target Audience: Family and MWR Activity Managers
- Duration: 5.5 hours
- IACET CEUs: .6
Pursuant to AR 27-60, Intellectual Property, dated 17 Jun 2015 and SFMWR SOP_ANSI/IACET CEUs (dated 20 Apr 2021) states that no faculty or instructor has proprietary interest in any products, instruments, devices, or materials related to this course.