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Course Type: Self-Paced
Course Code: sMP
Course Description: Marketing Plans for Activity Managers (Short Version – no assignments) Students will review the fundamental marketing principles associated with creating a marketing plan. Students will explore marketing principles, terminology, and the roles and responsibilities for marketing your program. Students will also take a broad look at what sections you need to include in a Family and MWR marketing plan. Students will gain a better understanding of marketing and how it applies to their “Family and MWR world.”
Course Details:
- Target Audience: Family and MWR Activity Managers
- Duration: 6 hours
