Best practices from the field

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  • Marketing Plans
  • On-boarding

    Fort Wainwright’s Family and MWR CY Services on-boarding model was submitted by Carol Jones and Kayla Schmacher during Section 14-7 of the NAF Personnel Management course. The assignment was to construct a facility/program onboarding model that thoroughly outlined a one-year plan to acclimate new team members to the program/facility. The assignment included: necessary training, partnership with new team member and manager to create SMART performance standards within weeks 1-4, an indication of when performance evaluation occured (twice a year minimally), assignment of a mentor/sponsor, and touching base with team member before first day in the facility/program, etc. Below are the different parts of their onboaring model. Click each link to view pdf.


    How do you write a Marketing Plan?

    Check out the ones that Tina Pondy and Heather Addis wrote for Fort Gordon! They both took the Marketing for Activity Manager’s blended six-week self-paced course, and as a take-away, produced a comprehensive marketing plan for their activity.

    One student said that it was a great class and recommended all activity managers take it. They loved that it was self-paced. The next course is scheduled for 6 May – 17 Jun 2015. Go to the course catalog to enroll.

    Click on the link below to view the marketing plans Heather and Tina gave us permission to publish.


    Implementing the Family and MWR Delivery System – Action Plan

    The Action Plan submitted by Michael Dougherty (PDF) (MS WORD) (Ft. McCoy) in the March 2015 Virtual Implementing the Family and MWR Delivery System course (section 15-2) is a well written action plan. The submission includes SMART (Specific, Measurable, Attainable, Results Oriented and Time Bound) objectives tied to the Delivery System KRA. His actions will result in programming opportunities designed for the soldier based on a survey developed to determine what the customer wants. This is a good example of leveraging the KRA # 1 Increased Customer Focused Programming. The action will incorporate partnerships and collaboration with Marketing to improve Internal Marketing (KRA #6) and leverage Common Support Services (KRA #7).


    As a result of completing the course students developed knowledge, skills and abilities that are applied to analyzing statistical information, identifying and filling unmet needs in Family and MWR-DS programs. Topics include financial management, resourcing, application of the Family and MWR DS process, and initiating and implementing an action plan.


    The final assignment in the class is to write an action plan to improve existing programs or services focusing on the Key Result Area (KRA) package of strategies. Over the five week course tools were presented that should be leveraged in creating the action plan. Passport Inventory, MIS Reports and the SWOT Analysis.


    The Delivery System KRAs are:

    1. Increased Customer Focused Programming
    2. Maximizing use of Facilities
    3. Expanded Non-Facility Based Programming
    4. Integrated Programming
    5. Pursue External Partnership Opportunities
    6. Develop Internal Marketing Strategies
    7. Improved Common Support Services
    8. Implementing Team Concepts


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    File Name (/)Type
    DoughertyM-HW4-ActionPlan (June 1, 2015) pdf (282 Kb)
    DoughertyM-HW4-ActionPlan (June 1, 2015) document (19 Kb)
    Landstuhl & Sembach SAC Staff Newsletter (August 17, 2015) pdf (2 Mb)