Marketing Managers Course

Course Type: Residential
Course Code: rMKTM

Description:

Learning Track 1– Professional Marketer Certification Marketing Management PCM® – Marketing Management will provide Garrison marketers a way to gain the knowledge they need across a broad spectrum of marketing topics. Garrison marketers will be recognized in the industry as a marketing professional who has mastered core knowledge and principles and be able to put the skills to work immediately upon return to their garrison.

Learning Objectives:

  1. MARKETING ETHICS
  2. MARKETING FUNDAMENTALS
  3. MARKETING PLANNING
  4. MARKETING ANALYSIS
  5. CONSUMER BEHAVIOR
  6. SEGMENTATION, TARGETING AND POSITIONING
  7. MARKETING RESEARCH
  8. BRANDING & PACKAGING DECISIONS
  9. PRODUCTS & SERVICES
  10. PRICING CONCEPTS & METHODS
  11. INTEGRATED MARKETING COMMUNICATIONS
  12. INTERACTIVE MARKETING: INTERNET/SOCIAL MEDIA
  13. MARKETING METRICS

Learning Track 2: Digital Marketing Certification The digital space changes fast. With the PCM® – Digital Marketing garrison marketers will be able to demonstrate that they have the specialized skills they need to not only understand what works now (e.g. G9 Enterprise Digital Media Platforms/Tools) but also what new best practices are on the way (e.g. Marketing Cloud Solutions/ Creative Services Network). Garrison Marketers will find the confidence to show how digital marketing makes an impact at their garrisons.

Learning Objectives:

  1. METRICS AND CONVERSIONS
  2. SOCIAL AND COMMUNITY
  3. EMAIL MARKETING
  4. ONLINE ADVERTISING
  5. SEO
  6. CONTENT MARKETING

 

Course Details:

 

 

For more information contact:

Patricia Morález Villarreal, Training Instructor

(210) 466-1026 [DSN 450]

Patricia.M.Villarreal2.naf@mail.mil


  Marketing Managers Course
#Section #DateTime
1 (18-1) rMKTM1_180604_0804 Jun 2018 - 08 Jun 201808:00 - 17:00 (CT)

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